Mindfulness and What Happens When We Forget

Leave the first response July 14, 2009 / Posted in Mindful Business, Mindful Leadership, Mindfulness

There is a great BBC Series from several years ago called: The Century of the Self. Edward Bernays is a name very few people recognize, however he truly influenced the 20th Century and continues to influence each of us in ways that we are: Unaware.

Edward Bernays was the nephew of Sigmund Freud. After World War I Bernays took what he had learned to do well in the war: propaganda and turned it into a business. Realizing that the name “Propaganda” wouldn’t be appealing he coined the words: Public Relations. And being mindful was made even more difficult for us the masses ever since. The title of the video clip reads Assassination of Democracy, and it is interesting that his daughter mentions that democracy and capitalism are not synonymous. So from a mindful perspective, it is of interest to attend to and keep noticing non-judgmentally as one watches this video. We are back to the Kamala Sutra.

This small section from the series touches on this awareness of the impact of those who work to make us unaware. Patrick Renvoise and Christophe Morin touch this in their selling to the old brain in their book on Neuromarketing.

To help you, you might find Jack Kornfield’s The Inner Art of Meditation a good listening to counter one’s unmindfulness; or Jon Kabat-Zinn’s Guided Mindfulness Meditation

It might be interesting for some to read Dan Siegel’s The Mindful Brain

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